How LBL Aesthetics & Laser Climbed From Page 3 to Page 2 of Google in One Month
A UK aesthetic clinic and training academy in Chelmsford, Essex. SEO strategy and full Academy rebuild.
Client: lblaestheticsandlaser.co.uk ↗
Who is LBL Aesthetics & Laser?
LBL Aesthetics & Laser is a medical aesthetic clinic based in Chelmsford, Essex, offering treatments including dermal fillers, HIFU, laser hair removal, and endo fibre lift. Alongside the clinic, LBL runs a ProQual-approved training academy delivering Ofqual-regulated aesthetics qualifications from Level 2 through Level 7.
The Challenge
- Academy course pages lacked structured, comprehensive content
- Search visibility was limited, average keyword position sat in the 20s, placing the site on page 3 of Google
- The site needed a consistent, SEO-optimized template applied across 33+ course pages
Our Approach
- Conducted a full technical and content SEO audit
- Rebuilt 33+ Academy course pages using a structured, SEO-optimized 16-section content template covering course details, entry requirements, curriculum, certification, career outcomes, and FAQs
- Delivered via our Wix Development service, with ongoing on-page and technical SEO optimization across the main site
The Numbers Behind the Climb
Measured across the first month of the Academy rebuild and SEO campaign.
Google Search Console data reflects first-party search performance. SEMrush figures are third-party traffic estimates.
A Complete Structural Overhaul
The original Academy pages were bare course tiles with no supporting content, no curriculum details, entry requirements, or trust signals. We rebuilt every page from the ground up.
See What We'd Fix On Your Site First
Tell us a little about your business and we'll send back a free, no-obligation SEO audit, the same process that took LBL from page 3 to page 2 in a month.
- Technical & on-page SEO review
- Content and structure recommendations
- No pressure, no sales call required
Prefer email? Reach us directly via our contact page.
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